About Me
Hello…I'm Allen Smith.
A product and design leader on a mission to empower innovation through transformative design and technology.
Innovation at the Core
In every project I strive to balance creativity with strategy, ensuring innovative solutions that deliver real value to users and businesses alike.
Crafting Digital Experiences
With a passion for crafting seamless user experiences and a knack for solving complex design challenges, I navigate the dynamic world of digital innovation. My journey blends a deep curiosity for the intersection of technology and creativity with a proven ability to deliver impactful solutions for global audiences. From shaping strategies to designing intuitive interfaces, every project is a step toward transforming ideas into exceptional digital experiences.
20
Years of Experience
110,000,000
Satisfied Users
300
Completed Projects
Work Experience
2023 - Present
Founder & CEO | Semanttic Inc.
Semanttic is a Generative UX application that began as a side project in summer of 2022 and grew into a funded startup. Deeply hands on with all product, design, growth, and operations
Designed, prototyped and launched a new-to-world AI-native workflow for building back-office applications (UX+code)
Novel implementation of AI for generating user interfaces utilizing design systems, code, and vector graphics
R&D for prompt engineering, RAG, custom instructions, and new AI-native user experiences for productivity
Established relationships with Microsoft, Amazon, Volvo Group, and Techstars for distribution, technoloyg, and sales
1000+ users / 50,000+ AI-generated user interfaces / 10+ brand design system integrations / Enterprise pilots
2020 - 2023
VP, Digital & Service Design | Electrolux
Global Head of UX & Ownership Experience: product managers, journey owners, user researchers, prototypers, service designers and product designers, delivering best-in-class D2C product & service experiences
Product & Design Area Head for Ownership Experience (OX): developing new digital services (product+business model), developing MVP's, testing for market-fit, taking to scale globally (e.g., onboarding, PaaS, consumable subscriptions)
Product Design leader for UI electronics, software modularization and platforms, technology roadmap steering
Cross-functional collaboration across a global matrixed organization to continuously improve the design & development process for software delivery & value-based delivery metrics to create shorter feedback loops
Annual budget responsibilities of $5M for advanced design, user research, usability labs, tools, and prototyping
People responsible: partnering with HR to implement role and levels framework, yearly performance and compensation reviews, development programs, continuous coaching and mentoring across global UX organization
Seven patents filed covering UI and service innovations
2018 - 2020
Director, Digital Experience | Electrolux
Results-oriented leadership of UX strategy for electronics and software modularization
Design leader for smart home strategy and proof-of-concept initiatives, Google Assistant and Alexa relationships
Developed and operationalized a multi-brand global tokenized design system for product, mobile, voice and web
2015 - 2017
VP Customer Experience | DMI
Results-orientec product and design leader for DMI's digital and innovation capabilities in Europe
Worked extensively with leading-edge technologies and platforms in IoT, ML, AR/VR, Big Data, Cloud, and Connected Services
Delivered transformational digital products for IKEA, Virgin Red, Lynk & Co., London Heathrow and Bombardier, among others
Owner fo design and innovation processes, tool chains, and value proposition
Head of Europe and Asia team of 25+ UX/UI designers, service designers, user researchers, product owners, innovation specialists, design managers and analytics professionals (recruiting, utilization, and development)
2012 - 2014
Innovation Specialist | Ericsson
Leading innovation across multiple product teams and highly technical portfolios
Utilized design thinking methodologies and process to drive product strategy and collaborative leadership
Co-created an innovation management program with 100+ engineering participants across 20 business initiatives to introduce prototyping and user-centered design capabilities at scale
Designed and piloted 20+ initiatives for new applications and services utilizing packet core data in new ways
Designed and piloted a new approach to network software upgrades for a better customer experience and leading to a revenue increase of 230%
2006 - 2012
Senior Product Manager | Qualcomm
Product and Design leader for FLO TV Automotive: definition and concept, user experience strategy, prototyping, user testing, user research, interaction design, visual design, electronics, partnerships, and go-to-market
Product strategy and UI/UX delivery for end-to-end FLO TV Automotive Rear Seat Entertainment product and service
Executed CX and distribution strategy via partnerships with BestBuy and OEMs Chrysler and Mercedes
Management of complex competing requirements across radio, vehicle, software, electronics and end customer
Multiple CES awards, patents, and featured in a Superbowl XLIV commercial