Hello…I'm Allen Smith.
A product and design leader on a mission to empower innovation through transformative design and technology.
Innovation at the Core
In every project I strive to balance creativity with strategy, ensuring innovative solutions that deliver real value to users and businesses alike.
Crafting Digital Experiences
With a passion for crafting seamless user experiences and a knack for solving complex design challenges, I navigate the dynamic world of digital innovation. My journey blends a deep curiosity for the intersection of technology and creativity with a proven ability to deliver impactful solutions for global audiences. From shaping strategies to designing intuitive interfaces, every project is a step toward transforming ideas into exceptional digital experiences.
20
Years of Experience
110,000,000
Satisfied Users
300
Completed Projects
2023 - Present
Founder | Semanttic AI
Led AI Design startup from concept to launch, building relationships across corporate and investment ecosystems
Designed and launched an AI-native workflow to automate UI design, saving thousands of design and development hours
Led enterprise pilots with Volvo, demonstrating 99% productivity increase in design and development
Pioneered new generative UX standards, integrating AI for user stories, prototyping, and design system adherence
Established relationships with Microsoft, Amazon, Volvo Group, and Techstars for distribution, technology, and sales
1000+ users / 50,000+ AI-generated user interfaces / 10+ brand design system integrations / Enterprise pilots
2020 - 2023
VP, Digital & Service Design | Electrolux
Global Head of UX & Ownership Experience: product managers, journey owners, user researchers, prototypers, service designers and product designers, delivering best-in-class D2C product & service experiences.
Product & Design Area Head for Ownership Experience (OX): developing new digital services (product+business model), developing MVP's, testing for market-fit, taking to scale globally (e.g., onboarding, PaaS, consumable subscriptions).
Product Design leader for UI electronics, software modularization and platforms, technology roadmap steering.
Cross-functional collaboration across a global matrixed organization to continuously improve the design & development process for software delivery & value-based delivery metrics to create shorter feedback loops.
Annual budget responsibilities of $5M for advanced design, user research, usability labs, tools, and prototyping.
People responsible: partnering with HR to implement role and levels framework, yearly performance and compensation reviews, development programs, continuous coaching and mentoring across global UX organization.
Seven patents filed covering UI and service innovations.
2018 - 2020
Director, Digital Experience | Electrolux
Spearheaded smart home innovation strategy, including partnership development with Google and Amazon.
Design leader for smart home strategy and proof-of-concept initiatives, Google Assistant and Alexa relationships.
Developed and operationalized a multi-brand global tokenized design system for product, mobile, voice and web.
2015 - 2017
Head UX | DMI
Delivered transformational digital products for major clients, including: IKEA, Virgin Red, Lynk&Co., & AddisonLee.
Worked extensively with leading-edge technologies and platforms in IoT, ML, AR/VR, Big Data, Cloud, and Connected Services.
Head of Europe and Asia team of 25+ UX and UI designers, service designers, user researchers, and product owners.
Developed and implemented design processes, toolchains, and workflow optimizations to drive efficiency and positive cross-functional relationships internally.
Delivery of IKEA’s next generation BI and analytics platform UX, Bombardier’s Smart Train, Virgin Red’s mobile application and strategy, and London Heathrow's mobile experience.
2014 -2015
Head Global UX Design | Volvo Group
Collaborative leadership of the digital user experience strategy for a global multi-brand portfolio, process development, and delivery of branded digital user interfaces, applications, and services
Service design, next generation in-vehicle user interfaces, mobile, and telematics
Coaching and stakeholder alignment for global design working within cross-functional agile scrum teams
Collaborative leadership of digital design guidelines for each brand across multiple touchpoints
Delivered the first global Design System for the group and established governance model for digital product delivery
2012 - 2014
Innovation Specialist | Ericsson
Leading innovation across multiple product teams and highly technical portfolios.
Utilized design thinking methodologies and process to drive product strategy and collaborative leadership.
Co-created an innovation management program with 100+ engineering participants across 20 business initiatives to introduce prototyping and user-centered design capabilities at scale.
Designed and piloted 20+ initiatives for new applications and services utilizing packet core data in new ways.
Designed and piloted a new approach to network software upgrades for a better customer experience and leading to a revenue increase of 230%.
2006 - 2012
Senior Product & UX Manager | Qualcomm
Product and Design leader for FLO TV Automotive: definition and concept, user experience strategy, prototyping, user testing, user research, interaction design, visual design, electronics, partnerships, and go-to-market.
Product strategy and UI/UX delivery for end-to-end FLO TV Automotive Rear Seat Entertainment product and service.
Executed CX and distribution strategy via partnerships with BestBuy and OEMs Chrysler and Mercedes.
Management of complex competing requirements across radio, vehicle, software, electronics and end customer.
Multiple CES awards, patents, and featured in a Superbowl XLIV commercial.
